Insights in to UK bloggers

You may not have realised but blogging is a thing. There are thousands of UK bloggers influencing millions of people, but what do you picture when you think of a blogger – the nerd writing about video games or a mum writing about every detail of their child’s life?  Like all stereotypes these labels are too narrow and simplistic. After spending two days with over 500 bloggers at BritMums Live conference here are my insights to widen out the perceptions of UK bloggers

UK blogger insights from BritMums Live

UK bloggers:

  • are different – all sorts of people blog; male, female, young, old, short, tall, parents, pet owners
  • are based across the UK – there appears to be an assumption that bloggers are either in London or in easy reach of London, but they are based all over the UK, and some who are currently overseas
  • write for many different reasons – from sharing memories with family to raising awareness of an issue
  • cover a wide range of topics – BritMums Live maybe a conference for “mummy bloggers” but that hides the wide knowledge in the group including food, travel, fashion and health. There are blogs on all topics.
  • have different views of success; it maybe to make an income, get comments, raise money or simply to keep posting amid the other distractions
  • have no glass ceiling – the dads won three of the 16 Brilliance in Blogging awards at this “mummy” event
  • encourage each other, and enjoy providing help with technical issues or by providing feedback
  • like to communicate whether through writing, video, photographs or talking – lots of talking. Trying to get a group of bloggers to leave anywhere is very difficult because there is always something else to say
  • are very very supportive – for charitable causes and to each other whether appreciating and applauding someone reading out a blog post to giving a hug to an unknown person who looks lost, bewildered or upset
  • are a force to contend with when they work together

Bloggers as a single voice we’re not very loud, but together we can make a lot of noise @MummyBarrow #britmumslive  — Kate Davis (@katedavis) June 21, 2014

  • think deeply about things – there are many different opinions amongst bloggers and they are happy to share and discuss them (and most of the time politely and constructively)
  • like and want honesty (except perhaps in support of good causes as recommended by Emma Freud!)
  • are not scared of emotion – whether it is laughter or crying, UK bloggers feel it and are not afraid to show it
  • love technology; come on they’re bloggers and anything that helps them write or keep in contact is wonderful
  • enjoy learning new things, as shown by the interest shown in Google+, podcasts and videos sessions
  • love freebies from bucket and spades to holidays (but then who doesn’t)
  • are not afraid to give their opinion – okay often they are afraid but they just do it anyway
  • have many many skills beyond writing – podcasting, crafting, cooking, designing websites
  • sometimes lack confidence so please treat everyone kindly, there is a real person behind the blog photograph
  • are brave and put themselves out there to discuss difficult topics
  • want to be respected for the effort they put into their blogs

kate davis darktea at britmums live

The three key points I’ve taken away from Britmums Live 2014 are:

Do you think I’ve missed anything about bloggers, or am I still over simplifying what we’re like? What were the key things you’ve taken away from BritMums Live? Are you going to do anything different with your blog now?



  1. says

    Terrific summary. The single best thing for me was meeting Camila Batmanghelidjh. Was deeply inspired by her commitment to the desperate kids who fall through gaps in the system. Offered my services and am writing a blog post for her next campaign this week. Now I know how blogging can make a difference.

    • says

      Thank you Jo. It was a great event and I think many people have come away feeling energised and motivated. I didn’t go to that session but I’ve read some good comments and it was obviously very worthwhile for you. I look forward to hearing about what you do.

    • says

      Absolutely, I agree. I’ve taken away a lot of points in my notes, but it is the feeling of being part of something so much bigger than your own blog. Hopefully we’ll be able to talk more next time.

      • says

        Yes, I’m sorry, I was a bit too much of a social butterfly over the weekend. Really should have actually stopped and chatted properly to you and lots of others – lesson learnt for next time.

  2. says

    Great points Kate! The best part of the weekend for me was feeling I was a part of something bigger (even though I also left feeling like I didn’t quite fit in- it was very confusing)

    And we sure rocked our wobbly tiaras :)

    • says

      Hello Carin, Thank you so much for my tiara, I liked their subtly, if I’d found my daughter’s Disney Cinderella it is definitely not discrete. I absolutely agree it was brilliant to feel part of something bigger and realise the strength we have as a group. We’re all different but there is a place for us within the group, we may just need to spend some time working out where the place is.

    • says

      I agree Jaime. It is easy to get caught up in what other people are doing and thinking that is the correct way. However, we all spend time on our blogs so it should be time spent doing something we enjoy.

  3. says

    A great ‘summary’ of Britmums Live Kate. I am overwhelmed at the sheer numbers of people who are doing it and the diversity in the blogging community. I love that it’s becoming more common to blog and less something that you need to be embarrassed about!

    • says

      Hello Suzanne,
      Sorry we weren’t able to coordinate our train journeys to meet up, but maybe next event. Yes there are so many people blogging that I find it amazing that I didn’t discover the Uk networks for so long, but I’m so glad I did. The problem with blogging becoming more common is there are more blogs I want to read and there is a time factor :)

    • says

      Hello Anya, thank you for commenting. I’m not sure how I’m going to make use of what I learnt from the storytelling session yet, but I will sit down soon and review my notes and maybe experiment with a few different post styles (I don’t think there is a novel or musical in me at the moment).

  4. says

    I think you’ve put very succinctly what a lot of people (and organisations) have been trying to say about blogging for a long time – and the bit about there always being something else to say is very true. I am a huge advocate about being happy and honest with what and in how you blog – I think this has to be the way that blogging goes, otherwise there will either be a massive implosion or explosion (not sure which!)

    • says

      Thank you Jenny. I started writing the post on Friday night as these thoughts were going round my head and I had to capture them. I think if I’d waited until Saturday or Sunday and started reading other people’s I may have been influenced in a different direction. It is so easy for that to happen but you are right we need to remember to be honest and enjoy what we’re doing. You ask an interesting question will the blogosphere implode or explode? At the moment I’m seeing a shift in people’s plans and blogs so maybe there will be change instead which will prevent either happening.

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